Barron's Marketing Dictionary: Lettershop

A service organization that prepares large-volume mailings; also called mailing line. Their traditional functions are retrieving stock from a warehouse and collating mailing package components, addressing; bursting (see burst), trimming (see trim), and folding components as needed; using a mechanical inserter to insert them into the outer envelope; sealing the envelope; preparing mail according to U.S. Postal Service regulations for entry to the mail system; and packaging and shipping merchandise.

     There is so much more to a lettershop than the technical definition. Intuitive thinkers manning creative machines.  Artists folding paper into meaningful items.  Industrious mechanics making everything work together seamlessly.  The people at MSV work together as a team from start to finish to create your message in a fashion that will be remembered. 

	Inkjet addressing - in a variety of methods and colors.
	Inserting - from standard sizes to jumbo inserting
	Stamping and tabbing - by hand or machine-fed
	Bindery services including folding, cutting, and more
	Intelligent inserting - for bills and statements
	Presorting services - for your First Class Mail
	Hand assembly - for those complex mail kits

Check out the MSV Direct Mail Guidebook to learn more about production, lettershop, and the MSV capabilities.