The wealth of data available about both prospects and customers demands that you exploit direct marketing’s “personal potential.” In other words, you can get really intimate with the addressee by using mail/merge technology in concert with your database.
Laser printing is the most popular way to use lots of variable data to make the mail piece more personal and connecting. MSV employs the latest sheet-fed lasering technology, and can efficiently print
250,000 sheet-fed documents per day. Whether you are printing a single-sided letter with a variable salutation, or a two-sided form with dozens of variable fields, MSV can handle it all.
MSV will produce multi-version jobs and save you money on offset printing through variable data imaging. Our sheet-fed laser printers offer superb resolution and toner adherence so you will get good quality.
Check out these two links to learn more about MSV’s high-speed lasering center:
MSV’s Direct Mail Guidebook—this link brings you to the Guidebook, with a chapter on laser printing from the techs perspective.
MSV Portfolio—this is the fun stuff! Take a look at some of the simple—and complex—projects we have created.